Nietzsche wrote about this in ~1885:
> Where solitude ends, there begins the market-place; and where the market-place begins, there begins also the noise of the great actors, and the buzzing of the poison-flies. In the world even the best things are worthless without those who make a side-show of them: these showmen, the people call great men.
> Little do the people understand what is great — that is to say, the creator. But they have a taste for all showmen and actors of great things. Around the creators of new values revolves the world: — invisibly it revolves. But around the actors revolve the people and the glory: such is the course of things.