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I think you have to think about icons in more broad terms ranging from a generic symbol database (used by designers to find good metaphors for their own icons) to graphics used in presentations. The use cases for small well-designed symbols are plenty.

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I'd be interested to know how you managed to grow in this niche market. Especially if it was SEO

I think the most important part of growing was focusing on high quality content. 50% of the visitors are entering iconfinder.com in the browser or clicking a bookmark. The site has grown because it was recommended by the existing users. The user base is homogenic (web designers and developers) who often work together in teams and therefore talk a lot together.

It was only recently (2010-2011) I started really focusing on SEO.

Would you say that that 50% first found the site through a search engine though? I know i did. And only after did i start talking about it. Love the service btw

I'm not 100% sure how the users find it initially, but about 25% of total traffic is from Google now - many come via Image search. Thanks!

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