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Comment by dot | Hacker News Reader

The top 1000 Alexa ranking is impressive. I was scratching my head thinking that has got to be a tiny niche, but apparently it's something a lot of people need.

Amazing really. Execute well and you can be one the top 1000 biggest sites on the internet. No matter how trivial or small your idea may seem. Wow!

Skål!

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I think you have to think about icons in more broad terms ranging from a generic symbol database (used by designers to find good metaphors for their own icons) to graphics used in presentations. The use cases for small well-designed symbols are plenty.

I'd be interested to know how you managed to grow in this niche market. Especially if it was SEO

I think the most important part of growing was focusing on high quality content. 50% of the visitors are entering iconfinder.com in the browser or clicking a bookmark. The site has grown because it was recommended by the existing users. The user base is homogenic (web designers and developers) who often work together in teams and therefore talk a lot together.

It was only recently (2010-2011) I started really focusing on SEO.

Would you say that that 50% first found the site through a search engine though? I know i did. And only after did i start talking about it. Love the service btw

I'm not 100% sure how the users find it initially, but about 25% of total traffic is from Google now - many come via Image search. Thanks!

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