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Comment by cj | Hacker News Reader

> Last year, 48% of creator-earners made $15,000 or less, according to NeoReach, an influencer marketing agency. Only 13% made more than $100,000.

I'm not sure what the definition of "creator-earners" are, but 13% of them making over $100k a year is pretty impressive.

I would have guessed that percentage to be in the low single digits. I wonder how many are making more than $50-60k/yr.

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It must be a extremely narrow definition of "content-creator". There is no way 13% of TikTok video uploaders are making more than $100, let alone $100k.

I suspect the panel itself is already the top 1% creators on the platform, and the distribution therein

I would be more interested in knowing the percentage of those who are attempting to make a profit creating content but haven't earned any money yet. I believe on YouTube it's something like only 0.25% of channels make any money.

> I believe on YouTube it's something like only 0.25% of channels make any money.

That's because "channels" is incredibly, incredibly broad. The number of channels has very little correlation with the number of creators, because the number of channels also includes the number of commenters (any number of which could also be creators).

Absolutely correct. I wonder what the % of monetized channels (which only starts at 500 subs) make a sizeable amount of money, say more than $1k a month.

True, I wish there was more information and data on this across networks like that (TikTok, Instagram, YouTube, Twitch, etc). I makes me wonder if this information is intentionally withheld so those who want to make money as a content creator don't fully understand how rare it is to make any money on them.

Also, the data appears to be global. The median annual income of $15k is livable to quite good in middle income countries, and very good in low income countries.

Exactly. 13% making over $100k is almost exactly in line with the individual incomes of earners in the broader economy.

13% are not making over $100k. Who knows how they define an influencer.

Most likely they filtered out people who made ZERO dollars from their research.

Article is paywalled but I assume that's the reason they specified "creator earners" and not just "content creators" or "influencer"

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