Having lived most of my life with incandescent bulbs which you could buy at four for a dollar if you watched for sales, the idea of paying $8-10 for a light bulb is insane to me. I have probably close to 50 bulbs in my house.
But yes, the reasonably-priced LED bulbs don't last any longer than incandescents. I am replacing a few every year around the house. The saving grace is that they generate a lot less heat. I was in a house the other day that still had incandescent bulbs in the bathroom fixures, and could feel the heat from them as soon as I switched them on.