From the proposed amendment that this WaPo story cites (https://democracy.edinburgh.gov.uk/documents/s70730/9.1%20Po...), this is what kind of ads are banned, along with the comments regarding these things:
Airlines and airports:
all advertising by airports and airlines which might reasonably be deemed to promote more flying
There are no low carbon options for commercial air travel available currently or for the foreseeable future, so air travel per se should be treated as high carbon.
Fossil fuel companies:
all firms and associated sub brands or lobbying organisations that extract, refine, produce, supply, distribute, or sell any fossil fuels
This includes, regardless of the companies’ potential sustainability commitments advertising or sponsorship:
• showing fossil fuel products, energy from coal or hydrogen
• showing petrol stations, and any ads promoting the price of petrol/diesel
Cars:
exclude all advertising and promotions for petrol, diesel and hybrid vehicles and Plug-In Hybrid Electric Vehicles (PHEV)
Advertising for Battery Electric Vehicles (BEV) and hydrogen fuelled vehicles are still permitted if these are not Sport Utility Vehicles (SUVs). PHEVs have been shown not to yield meaningful emissions savings over conventional vehicles.
Cruise holidays:
Cruise ships emit more carbon per passenger kilometre than flying. They also generate black carbon and produce a lot of waste which is often discharged into the sea. Their engines run 24/7, often even at port which has damaging impacts on air quality.