> (b) because their strategy is such that it would harm their revenue more than benefit it. Apple isn't going to shed its privacy marketing or privacy-oriented features. It is going to build richer user profiles and sell more attention to advertisers, whether they maintain control of app distribution on iOS or not.

You dismiss that, but that's the point.

No company has your best interests at heart, but I'll buy apple products until such time as their interests no longer align with mine. Then, I can just go buy cheaper things as they've lost their market advantage.