Absolutely. I've seen companies get into major trouble building on Oracle products, then when renewal time comes the prices triple and they literally can't afford it. One company I consulted with in 2000 just shut down rather than renew with Oracle. They were a smallish startup and the Oracle costs blew the budget out of the water, they decided to just kill that idea.
And Salesforce is the same. Great product, viscous company. I had a major row with then in '21 over licensing fees during contract renewal negotiations. Details aside, the exec I dealt with made it clear they felt they had us over a barrel and had zero desire to help us. I said if we can't even get some flexibility we'll have to move to another product. He literally laughed at me and said he didn't care. So I moved the entire company to a competitor in 45 days. He sent an email a few days before the signing deadline asking when I'd sign it, I said, "we're on another product now so we won't be renewing. You're free to terminate our account at any time. We've removed all sensitive data already." He called my cell several times a day for two weeks after that. I never answered.