I worked for a company like that. They had a whole department dedicated to analyzing customer (or rather, prospective customers) data and feeding it into a system to generate metrics of how much the company's product could save for the prospective customer.

Only trouble was, they did not charge for this, and often times failed to close the deal, and the entire operation just became a drag on profitability.

Were I the CEO of this company, I'd fire whoever came up with this scheme. If the company were based in, say, some heathen place in sub-Saharan Africa, I'd hire a tribe of native barbarians to stone his children for good measure.

(Yeah, I feel strongly about this one!)