I wonder if Apple ever approached Google about using Gemini as the flagship integration. I say that because during the keynote I kept thinking to myself, this could be the moment that Google realises it needs to stick to what it knows best - Search - and all they have to do is sit back and watch the hype fade away.

But that’s in a perfect world.

Even to this day, post ChatGPT, I still can’t imagine how I would ever use this AI stuff in a way that really makes me want to use it. Maybe I am too simple of a mind?

Maybe the problem is in the way that it is presented. Too much all at once, with too many areas of where and how it can be used. Rewriting emails or changing invitations to be “poems” instead of text is exactly the type of cringe that companies want to push but it’s really just smoke and mirrors.

Companies telling you to use features that you wouldn’t otherwise need. If you look at the email that Apple rewrote in the keynote - the rewritten version was immediately distinguishable as robotic AI slop.