Generally, you'd run a bunch of interviews to develop a question bank, and then run a bunch of pilots to figure out which set of questions work best.
I do agree that there's a big problem in that you base your new measure on how it performs on the old measures, which is problematic if both measures are survey based.
This is a real problem in a bunch of psychology research.
That being said, the actual problem is the culture. You are required to spout out theory if you want to be taken seriously. I only put a theory chapter into my PhD because I was forced to. Like, I think theory can be useful, but it's putting the cart before the horse, given that we're mostly in the stamp collecting phase of psychology as a science.