This actually aligns spot on with DeepMind's research arguing why AI should not be anthropomorphic
As for trust, is it a bad thing? Anyway, humans' mind is speculative, biased, and prone to brainwashing. Looks like common thing with machines. So, trust, if it's bad, can be corrected by a few movies picturing evil AI. Pretty much like fear of clowns was created. Actually Terminator already created a wave of AI doomers.
There are many steps between good and evil. Like giving biased product recommendation so that people buy it, or never mentioning things like Tiananmen Square.