I really hope Apple comes out with an AW that has more battery life in lieu of all the outdoorsy/sports features of the AWU. I see lots of wealthy desk warriors wearing them, partly for the better battery life and partly for the status (of having the most expensive AW). I know some people who use some of the sports-related features, but most people I've talked to would prefer more battery than all the ruggedness. I know I certainly would. Get me to a week of battery life and I'm sold.