Google kept on launching faked demos and hurriedly released an openly race biased image generator all in a bid to catch up with OpenAI.
Meanwhile Apple has been sort of lethargic. Recently annouced a deal with OpenAI to add GPT to their devices. They seem happy to continue playing catch up in this regard.
I think Meta is probably the only big tech giant that has kind of got their execution right straight from the jump. Can't point to any slip ups from their "AI announcements".