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Apparently a slack competitor.

The login page is enlightening:

> A Slack replacement, not a social app from Instagram

Wish I noticed this before reading the whole announcement!

I wonder if Shopify bought the wrong one on accident.

The title should be: 'Shopify is acquiring a Threads team'

"Threads is a Slack replacement designed for makers," from https://www.linkedin.com/company/threadsgroupinc/

Is it a pun, hinting that Slack is for slackers?

"... and made by makers!"

If they were bought by a bread company, they would have been bade by bakers.

Faked by fakers or created by creators.. hahaha

Tautology

Is it even a tautology if it's the same word being reused?

The Tau of Tautology.

It's Taus all the way down!

I thought it was Tautols all the way down.

By designers, rather.

There is a video here that might help. It was a workplace communications tool.