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I think you may want to examine the assumptions in 'but if the sales are diverted to a for-profit, ultimately beneficiaries will not enjoy it.' Is that the truth, or is that what you think the truth is? There is an important difference between the two.

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Agreed. There is a very real chance that being a for-profit company can propel to you making more money for both the company and for your beneficiaries since you can hire more talented individuals.

It's pretty well known that non-profits often starve for top talent simply because a lot of the top talent also wants to make more money than a poor college kid.

Making money doesn't have to be orthogonal to doing good things in the world. There are plenty of companies that manage to do both.

Good point as well, maybe biaised. However, beneficiaries can get returns through a partner who has experience and ensures the right return to beneficiary, when they are not transparent -- so unsure. You're right!

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