I wonder though if there is a long term benefit.

E.g. people might pay attention to you because of your reputation. Your reputation might be based on high effort posts (over the long term) even if they get less attention. The lower effort posts might get more direct attention but only because of your reputation which is indirectly caused by the high effort posts which much fewer people read.

Just a theory, i wonder if people who are actually internet famous would agree or not (since i am not).