These proposals keep returning because there are legitimate concerns that are being left unadressed by industry self-regulation.
When nobody wants to have a conversation about good measures, politicians are going to try again, even the new ones.
It is sincerely horrifying what the reckless deployment of generative AI is doing in this space. And it's all dismissed as "Well you can't stop math anyway so we're not going to do anything" and (implicitly) "The ends justify the means, sacrificing a few children is worth it to get AGI". These are terrible optics.
If tech does not hold itself accountable, privacy is going to die sooner or later. The politicians need only win once.