Less than skips over, utility based shopping is explicitly derided:
> The narrative that you just told me [about utility shopping] is “I am a very analytical person who only has book smarts and no emotions”. And that narrative is boring!
> The narrative that you just told me [about utility shopping] is “I am a very analytical person who only has book smarts and no emotions”. And that narrative is boring!
The piece just reminds me of stuff I would have said as a teenager, before I had life experience and opinions about how I wanted to live.