I think immediacy is key here. A bad sofa that falls apart after five years of use is a delayed loss (that fallacy has to have be discovered already). A small investment, prospects of gambling it and the inability to see through seem to play a role so lottery (poor people's tax) comes to mind.
> pace of fraud
Isn't it if the stakes are high more eyes are watching and thus quality control works (better)? I'm at a loss for scenarios that would raise the bar for the sofa game. A shabby sofa could signal something about the owner that might be indirectly relevant to the mating success. But on the other hand there seems to be a niche for that market where low quality fits quite well.