Still, nature is first and foremost red in tooth and claw. Fighting for survival has a magical ability to cut through all the bullshit and reveal things for what they are. Quality won't stay hidden for long if it's directly relevant to you eating your next meal, instead of becoming one.
Related, I believe this is why humanity seems to have made major leaps in science and technology during and after military conflicts. But the stakes matter. When people ordering and funding the research are really worried about losing, you get amazing pace of innovation. When they're not, you get amazing pace of fraud.