Still, nature is first and foremost red in tooth and claw. Fighting for survival has a magical ability to cut through all the bullshit and reveal things for what they are. Quality won't stay hidden for long if it's directly relevant to you eating your next meal, instead of becoming one.
Related, I believe this is why humanity seems to have made major leaps in science and technology during and after military conflicts. But the stakes matter. When people ordering and funding the research are really worried about losing, you get amazing pace of innovation. When they're not, you get amazing pace of fraud.
Did it? I can't really find numbers on that.
The cold war -> the space race.
Drone tech/military AI in Ukraine is perhaps a more recent example.
> pace of fraud
Isn't it if the stakes are high more eyes are watching and thus quality control works (better)? I'm at a loss for scenarios that would raise the bar for the sofa game. A shabby sofa could signal something about the owner that might be indirectly relevant to the mating success. But on the other hand there seems to be a niche for that market where low quality fits quite well.
Thanks for standing by.. :)
Mimicry/false signaling/bluffing (look more dangerous, look inpalatable, distract attention, attract prey), camouflage (avoid being preyed), brood paratism (cokoos get parenting for free).
None of them involve deceiving partners into pretending higher level of fitness.
Thinking about this it becomes a little clearer why this is.
When you're buying a sofa the seller usually doesn't buy a sofa made by you. So there is an assymmetry. The sofa dealer not only monopolizes most information about the deal (factual quality, costs; competitors are shared information). Also, the dealer can influence what you think. Economies of scale at play both in advertising and production.
Secondly, only if those two sofas you exchanged were to be used to produce the next generation of sofas and only if those newly merged sofa designs would be the sole base of contemporary sofa design would this comparison hold.
Then it becomes clear that if both parties engage in deceiving each other the species as the hypthetical owner of all evolving sofa designs must lose.