> When I need a sofa, I want to be able to “just” get a sofa. Simple and predictable. If the sofa is good quality, even better.
So, how often do you eat at McDo?
(whose entire value proposition is "just" get some calories, simply and predictably)
So, how often do you eat at McDo?
(whose entire value proposition is "just" get some calories, simply and predictably)
Just because you want to "'just' get a sofa" it does not follow that you "'just' get some food" as well. Or at least not always: sometimes you may 'just' want to, and sometimes you'll want something more that 'just' calories.
And you may not care about sofas as compared to other things: you may 'just' want a sofa, but if you're really into cooking then you may want more than (say) 'just' some random knife, perhaps going for hand-forge Japanese steel.
Further, the cost of making a mistake with food (a few (dozen) dollars) versus a mistake with a sofa (hundreds/thousands) are on two different levels.
Within the US, yeah, it's very consistent. I've not seen much variation, other than the one or two specially decorated locations and the menu is very consistent.
Internationally, the branding is very consistent, but the product isn't that consistent. The fries in Paris were very different (and not very good; my feeling is they probably used the same procedure but very different potatoes), but the burgers were pretty similar. In India, they don't serve burgers, but at least when I was there, they did have the delicious old school chicken nuggets that they replaced with 'all white-meat' bleh nuggets in the US. I didn't try any of their chicken sandwiches, because why when I could have the nuggets of my youth?
I understand there's significant regional differences in all the territories they operate in.