As technical people, it’s easy to infer what’s happening under the hood and make excuses for the weirdness. But food product design is about having strong opinions about what should happen, and ignoring our bias is around the limitations of the tech or the status quo.
In an age where I can have an entire conversation with a computer or generate a video from text the world’s greatest search engine still doesn’t understand that you can’t fuzzy match an ID? It increasingly feels like Google search is stuck in the past.