It's impossible to get it right: it's not search anymore, it's editorialising. And for computers to do it while adding value will take time, and probably more than applied statistics. Like maybe they should experience it themselves, go against the flow sometimes, have an actual, political even, opinion. A desire, an agenda.

I see people asking the stuff for opinions, like "what should I do when X": you think it's search? You think it's "hard"? It's just insane and there will be a huge hangover once the limits have been properly understood. Puts on Nvidia.

Google is whining that their billions of dollars invested in a thinking machine, an artificial "intelligence" in their own words, is unable to guess when it s been made a fool of, and gets a beautiful F on the Turing test, sigh: but at least it's more interesting than the "metaverse" virtual real estate grift I guess that their main advertising competitor attempted.