To name a few: the Cybertruck (not being in the pickup truck market per se, but the product decisions that Musk made), axing the Model 2 and leaving the small car market to the competition, the Tesla Semi which is vapourware while competitors actually sell electric commercial trucks, the failure to bring self-driving cars to market (but selling them anyway, killing people in the process), the failure to develop batteries that are competitive with what BYD and CATL have, the failure to renew its small lineup of aging models, stupid side shows like these Tesla robots etc.
Thus far, Tesla’s rapid growth and its great profit margin were reason enough to ignore all of the aforementioned. That’s no longer the case. Tesla shareholders should oust Musk, giving him more time to be a full-time Twitter troll.