Well, when you haven't updated your sedan in 6 years but still charge the same price as when it first released, it's easy to claim "lack of customer demand".
I love the efficiency of my small car, but the lack of safety to those outside of the vehicle is a huge concern. One can buy a 2ton vehicle off the lot today that can do 0-60 in 3.0, the hummer ev. I really don't feel safe in a small car anymore.
I'm not the only one who thinks this. It's a race to get bigger and beefier cars . Unless we put in regulations, it's only going to get worse. No wonder pedestrian deaths have risen.