If the majority of electricity use is air conditioning systems (at 6pm on a hot day, it is), then you're better off to have some chunk of users with thermal storage instead.
Thermal storage systems have a big chunk of concrete or tank of water under the house which can be cooled or heated by the air conditioning system. Then, at peak power demand times, that hot or cold is transferred to the living space of the house.
It effectively allows time-shifting of power use. It also lets you buy a smaller AC unit, since the AC unit can be operating 20+ hours a day, yet providing more cooling in the daytime and less at night when the need is lower.
Currently such systems cost more due to their novelty, but I am reasonably confident that if hour by hour electricity pricing becomes common, they will soon be widespread (in new builds at least, probably not worth retrofitting).
More complex versions of the same system allow many sources and sinks of heat - eg. they can heat/cool waste water, heat/cool the roof, heat/cool the ground under the house, heat/cool the outsides of the walls or the air outside the house. That means clever software can maximize efficiency - for example by radiating heat to the sky at night, dumping heat into north-facing walls in the daytime. Then, in the winter when it's cold it can scavenge heat from south facing walls.