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I can't speak specifically for Odoo's quest for monetization because I'm not a user; it very well may not be a healthy one. But in general I think FOSS monetization should be celebrated. Successful open source software businesses are generally good for everyone except for closed source software businesses.

Is there something in particular that's flawed with Odoo's business?

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You are correct that monetization need to celebrated in OSS software. This being said, when your open-source version is but a shadow version of the enterprise version, then you're doing something wrong. That's what op was hinting at. I'd add if you want people to use and promote your software, you also want to make sure the documentation is usable. Though regarding Odoo, I would say the situation is somehow better in this regard than it used to be a 5~7 years ago.

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