1. The natural thought process is always to go .com
2. plan-b.com is also some sort of SaaS
2. plan-b.com is also some sort of SaaS
Also, I own newyork.today for example... I think there is domains that the tld works with.
That said, the hyphen still looks bad and the name is an abortion pill in the US.
If content marketing and SEO is a part of the issue, being sure not to select a TLD that isn't penalized by google is important, as some TLDS (often the cheapest ones) have really bad reputations both for web, and sending spam.
.com doesn't need a weird name to be OK. Lots of ways to come up with a unique enough .com that sticks.