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Comment by whalesalad | Hacker News Reader

I say this with a ton of experience in the domain name industry - this is a terrible domain choice. The hyphen and the TLD. Not the end of the world - but I would try to migrate off of the domain sooner than later. I would also consider a new name entirely. Plan B (in the US) is 'the pill' that women take after unprotected sex to prevent an accidental preganancy.

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Generally, building trust for commercial transactions seems to be done by .com by far.

Some TLDs are trusted a bit more by different demographics but in no way the priority.

What‘s wrong with the tld? The rest i get.

.today is screams scammer. Spend the $3000 and get a "normal" looking domain name. Yes that sucks, but it's the world we live in.

1. The natural thought process is always to go .com

2. plan-b.com is also some sort of SaaS

Depends, no one took .so seriously before notion.so

Also, I own newyork.today for example... I think there is domains that the tld works with.

No one takes .so seriously even after notion.so. Hell, I'm sure countless people still try .com before giving up and Googling "notion" (or maybe that's just me, but I doubt it).

That's how people learn. The world can't stay on the dot com paradigm forever. The new startups coming out called something ridiculous like "wuua" just to snag a dot com should be a sign to everyone that it's time to move on to other TLDs.

The longest trust for ecommerce is with .com.

The "change your name if you can't get the .com" advice seems increasingly outdated. I don't claim to be a domain guru but I see the current climate as one where you can either choose a great alternative TLD (.io,.dev,.tech,.design) that works with your name, or you become one of those weirdly named forgettable companies with a .com. It's 2024. People aren't just typing your name directly into the address bar. They are finding you on Google search or scanning your QR code.

That said, the hyphen still looks bad and the name is an abortion pill in the US.

It might be outdated, but .com outperforms.

If content marketing and SEO is a part of the issue, being sure not to select a TLD that isn't penalized by google is important, as some TLDS (often the cheapest ones) have really bad reputations both for web, and sending spam.

.com doesn't need a weird name to be OK. Lots of ways to come up with a unique enough .com that sticks.

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