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To employ 10 programmers for 5 years with a competitive salary and benefits in an office of some sort?

Yes, to develop a tool which will get no revenue after? This is completely pointless.

Red hat/ MySQL etc model I guess.

It's more likely to be the offer-hosted-version model rather than the Redhat/MySQL model.

Vc Money represents a seal of approval. The externalities are far more important in this case.

mktg, mktg, mktg