Because now there is a galaxy-sized gulf between what users want and what Google wants.

Google's stated mission was “to organize the world's information and make it universally accessible and useful” but their actions over the last few years have served only to make search _less_ accessible and useful.

Because we remember how Google was when Yahoo, Altavista, Ask Jeeves! ruled.

It seems to be the steady state of the ad sponsored economy. Ads generate money. Outrage serves more ads. To maximize money, outrage is good, even if it attacks you. So you and your middlemen develop a thick skin and get on with making money, the more outrage the better, making you more money because it comes with your ads. Or you don't, make less money, and are eventually eaten by someone who does. See your tabloid TV, newspaper or magazines for citations.

"Don't be evil" was it? We came a long way from that...

I don’t want to humiliate google, I just want them to fix their stuff.

I’m annoyed with them because they have poor, ad-infested search results and kill many products I liked (code, reader, froogle/shopping, blogger static sites, etc etc).