https://www.adamsandreese.com/news-knowledge/elvis-act-tenne...
Under such Elvis laws, hiring an Elvis impersonator would be illegal, because their right to image trumps your right to expression. There are specific carveouts for basically traditional Elvis impersonation itself (and to try and stave off the obvious 1st amendment issues) but everything else is outlawed - you cannot be a Dolly Parton impersonator or a Taylor Swift impersonator today, under these laws, because it is treated differently now.
But it’s the same problem as “students learning is diffusion too” problem - the model is not different in kind, it is diffusing and remixing ideas and infringing copyright just like a student writing a paper, it just does the same things enormously faster etc, which throws the inherent contradictions into light by removing the cost/barrier to entry. And it’s able to rapidly and skillfully generate photoshops at a rate and quality far higher than humans could achieve too.
Hiring a lookalike and presenting it (whether by explicit claim or implicitly by context) as the person who they look like is a mechanism for nonconsensual porn (other mechanisms besides AI are using true images and distributing them without consent, and using non-AI photomanipulation/compositing.)