Today's kids are competing with the entire world, and the middle class is disappearing. So it's much higher stakes. And it's bimodal: You're either one of the few winners and get to live a comfortable life with a professional job, or you're off to WalMart or an Amazon warehouse, or Prison. The "kind of comfortable middle class life" is shrinking quickly. So it's not enough to just get straight A's. You need extra credit, get a 5.0 GPA, take all the "right" AP classes, have the "right" extracurriculars, and the "right" community service and so on. Otherwise you risk landing on the bad side of the career bimodal distribution.