And what I'm talking about isn't everyone having a single set of beliefs, that would be absurd. It's bad actors spreading what they know to be misinformation, and people falling hook line and sinker for the false rhetoric because it's repeated so often. People like Tucker Carlson who privately says Trump is a massive evil, publicly praises him. Or Russian troll farms that just constantly post the most controversial takes on social media until they become normalized.
What used to be a fringe group of conspiracy theorists that read rags like "The National Inquirer" and believed it has exploded because it's easy to make a website/podcast/twitter handle that looks legit and spreads like wildfire.