Nah, bribe a NYTimes writer at the beginning of your niches trajectory into the mainstream. That's how they did it in my niche and still making a half million a year almost a decade later.

For reference the shocked SEO writer who found the site, but these guys never figure out just how it was done.

https://x.com/paulk139/status/1550532282288508929

Why build something that takes work at all in this environment?