I recently need to find some details of hardware implementations for a feature. I used Google to find specs for this hardware. The specs were hard to read or didn't explain things as I needed. So I asked ChatGPT and it gave me what I needed. It first regurgitated info from the specs but I was able to ask it to explain pieces in more detail and it was great! At what point do I just stop using Google search to find an answer?
Or course AI answers have their issues. ATM I wouldn't search for reviews of some new video game or movie on ChatGPT. I also wouldn't search for product reviews. Even though it will happily spew out recommendations they'll be old at best. Maybe that will get fixed but it will have all the same issues as search and more. People will write their SEO type techniques to try to get the AI to surface their product just like they try to get them to the top of search results. I guess we'll need a new name. ARO (AI Results Optimization). Searching for products at least I get the illusion of lots of various opinions. With ChatGPT I just get the bot's one opinion.
Anyway, the point is, Google has to do something. Too late and everyone will switch. Which pushes them into too soon and hence the issues we're seeing.