Before the current phase there was certainly a radical transparency cult. See “The Circle” which wasn’t as obviously satirical as it probably should have been. But also lifestreaming etc.
The asshole asking that question is always the same: optimal level of incompetence, insecure about his position, aggressive with anyone "resisting change" when we try to save him from himself, and gone within 2 years. Sigh, the time we lose, and as I grow older and navigate those hypes, I feel half of humanity is some sort of social scamming parasite. I just am too shy to try and be one myself.