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Comment by yareal | Hacker News Reader

My phone plan costs $14/month and could power music indefinitely at high speeds. Notably, it's something I already have and already pay for.

$300 more for a new stereo is still a lot to many people. Plus, if I buy beater cars but put a nice stereo in them I'm at risk of theft. And I have to pay install fees again if I buy my next beater.

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This just further illustrates OP's point, of how very limited this market segment must be

The buyers of this product are people who:

  - spend enough time in their car to want streaming audio

  - spend money on phone and internet 

  - have a desire to improve their car to have streaming audio

  - but not enough to replace the car

  - and also not enough to replace the stereo

  - but definitely enough to pay money to add it

  - and are willing to remove the item they are paying for every time they leave the car to prevent its attractiveness to thieves

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