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I'm not sure not checking facebook during work hours can be counted as working smarter; it can count as, just that working instead of not

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It made sense to me as part of the broader theme of separating work activities from private ones. And that separation being the smart action.

Perhaps it's just mistitled. "How to Work" might be more apt instead of "Working Smarter, Not Harder". After all, the second half of that title is also incorrect- you are in fact working harder since you are no longer doing leisure activities during work time.

It does feel a bit odd. A better title might be "Work Faster, Not Longer".

Probably also ties into the fact that this person's job seems very deliverable based. Maybe content creation? That is just a completely different set of requirements than most people's "keep butt in seat for 40 hours" jobs.

Oh I agree, it is the smart thing to do. But to me it is not working smarter - if you check facebook at work you don't work more hours, you just spend more time at work

The "smart" part is no longer interrupting your workflow with an addicting dopamine trap. Fewer interruptions → more deep work → more progress with less total time spent.

Similar idea to work "theming". It lowers context switches and let's you accomplish more.

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