Say you wake up one day, and find out some AI copy made a digital twin/clone out of you. Your voice, your looks, your style of writing, your style of speaking. Everything that is you, they've cloned.
And then they use a digital you in commercials, movies, or whatever. And, of course, you're not entitled to a single cent - because it's not you, just something that looks, sounds, and acts like you. Hell, no mater how much you hate the use, there's nothing that can be done - because this is for the greater good of tech progress.
This is some pretty fundamental stuff that needs to be sorted out, ASAP.