2. Companies don't get to benefit from you being a test subject as a result of you being euthanized.
3. The upside of euthanasia is getting to die. The upside of what's happening here is maybe getting to have a cool gadget for a little while until your brain implant falls out, and then who knows what kind of terrible injury you'll suffer!
That’s not a good faith statement of the upside of a neural implant.
The upside of having a neural implant is that the quality of life for a quadriplegic person is greatly improved for as long as the implant lasts, which is potentially indefinite, if the device works correctly. It’s not a “for fun” project, see the video here for a real demonstration of this man’s life being improved: https://youtu.be/5SrpYZum4Nk?feature=shared
A man who is paralyzed from the neck down being able to use a computer fluently again and do things like play his favorite video games is a huge upside.