I understand there's way too much out there, but I think there is at least some clarity about the landscape at present.
ChatGPT is currently king of the mountain. That could change, but right now that's how it is.
Google's Gemini and Facebook's Llama 3 are clearly in a tier below. The 100s of tools you are seeing are various mixed and matched technologies that also belong in this tier.
Claude (massive context) and Mistral/Mixtral (decent with no censoring/guard rails) are interesting for special cases. And if you're determined and want to put in the effort, you can experiment or self-host and perhaps come up with some capabilities that do something special that suits a use case or something you want to optimize for (although not everyone has time for that).
So I wouldn't say it's just all this one big swirl of confusion and therefore a bubble and due to come crashing down. There's wheat, there's chaff, there's rhyme and reason.