I could imagine using it as a source of training/experience on how to practically create a help bot without having to worry about anything that actually matters.
Since it is a video game they can also probably put in a lot of analytics on whether they are useful (did you follow the directions to make the diamond sword)
My thoughts process is that this is all less than 2 years since chatgpt hit, and while a bunch of people can see the edges of practical use cases, people are still trying to figure out how to productionize things.
Long term I integration with office/complex programs would be amazing, imagine being able to ask in natural language to fix the formatting in a particular way without having to spend 15 minutes looking it up. (Thinking back to when I originally did my resume formatting)