Dogfooding was popularised by Microsoft, which AFAIK is still doing it, but it seems these days it's more like they're just being force-fed the dogfood without having any actual power to change it.
Like, guys, when even the people who are making your product don't want to use it, this counts as data about how successful the product will be. If you have to force paid employees to use the product, then you'd have to pay users to use it too: there's no profit margin here, there's no user base.