We are begining to see the subverting of unrelated products into business strategies. No, I don't want my browser/car/glasses/phone with any strings attached. What are we looking forward to a decade from now? iBank? FB insurence? G+ real state?
I for one will make efforts to avoid those products like the plague. If we do not strenghten small brands, we accept the rule of the big ones.
Overreaction is okay for matters of principle.