The switch isn't nearly as easy for vmware, but nothing drove EDR sales like the new bcom website after they acquired Symantec.

SEP was great because it was low impact and ticked a compliance checkbox. Useless if any event was going on but in the technical planning calls these clients just werent interested and would passively renew SEP every year like clockwork. Then broadcom switched up the website and every single one of them brought up the 'so we are wanting EDR after all' pitch request on their own. None of them could figure out how to renew their license.

edit: Have you guys seen IBM's fix pack site? it technically works, but jeeze. Why do I have to go through a web store ordering flow to patch db2?