It's still pretending. Sometimes it works out for us, but don't forget that as soon as they feel that they'll make more money by polluting more or exploiting workers more they'll do those things.

Be cautious about putting your faith in an image spun by PR campaigns and advertisers. Corporations have shown time and again that they're perfectly happy to lie, greenwash, and spend huge amounts of money to keep up their PR appearances while not always living up the that image. If we're interested in results, we need better transparency and accountability than what we have. Too often what we get is just a comforting fantasy.

Not really and not all companies are like this even today. E.g. I knew someone who ran a business repairing some equipment for other businesses. He wasn't hustling. He wasn't interested in expanding globally. He wasn't battling competitors or doing anything like that. He was friends with his clients and workers, and ran a business that brought in enough to pay everyone fairly and that was that. Probably 25 workers I'd guess, if that.

Of course its different when you are a public company or take on a lot of investor money.

Perhaps psychopath might be an exaggeration here but the primary desire for many is to grow income. The options chosen generally favor the path of least/resistance.

Until there's a law mandating morality in business decision making, why should a business entity care? Perhaps it might find comfort in using morality as a differentiator, but the companies that primarily focus on morality are the exception, not the norm.

Don't know how many of big biz leaders are psychopaths, but many of them don't seem to be nice people

Elon refusing to pay ex-Twitter employees what they are owed in severance, Zuck wasting Billions of dollars on his shitty Metaverse idea while firing tens of thousands to save money at the same time, Facebook/Google etc hiring thousands of people during Covid without any plan except to pad their numbers (and prevent competitors from hiring those employees) only to fire them a couple of years later, people like that WeWork dude (don't even know where to begin), apps like Uber screwing over their drivers, forcing people to commute to office for no reason.... and on and on