Perhaps they believe in a different mission then the one you believe in?
I just think it's interesting that a company who's branding is so strongly tied to that demographic is cool with being seen so loudly on the wrong side of this by young people and the left
[0] https://www.pewresearch.org/short-reads/2024/04/02/younger-a...
Yeah, no. A very loud group of young college aged students are currently taking in a side in a conflict they know very little about. That's about it.
https://www.pewresearch.org/short-reads/2024/04/02/younger-a...
60% of young adults say they support Palestinian people. That number is only 46% for Israeli
"a third of adults under 30 say their sympathies lie either entirely or mostly with the Palestinian people..."
that is not majority.
A majority of 18 to 29-year old Americans have a favourable view of the Palestinian people, a historic high. That's favourability, not one side or the other, and the phrasing in respect of the people is important.
33% sympathise more with Palestine than Israel and 27% reject Israel's reasons for fighting Hamas (34% believe Hamas' fight is valid).
These numbers are historic enough to not have to twist them.